Hello all,

As promised, here’s a wee post outlining a bunch of key moments that stand out for me from my first year of running Frog & Pencil.

HIGHLIGHT 1: WEBSITE & PESKY SEO

Ooooh boy, the website was a labour of love! I’ve spoken about it previously and I’m so proud of what Lewie & I achieved with our site; I still think it looks great today. Completing frogandpencil.com really meant that I could officially launch this little business of mine. With a year under my belt now, I have a better understanding of what I offer and create and in turn this shines a light on what my website now needs to provide. This means that there are some changes in the pipeline to make it clearer and more accessible for me to update; a big challenge for my tech guy as he’ll be putting together a swish CMS (content management system).

Hand in hand with the website is Frog & Pencil’s SEO ranking. This area is such a minefield for us, not to mention a proper headache! We read up A LOT on how to improve it and after dedicating so much time and energy into this beast, we’re seeing results. From being non-existent on google for months, we’re now on the first page for a bunch of key words. The one we’re delighted with right now is ‘ Wedding Stationery Norwich’ as we’re third in the list, wooohooo! A big ole thank you to Lew for his persistence on this one and as importantly, thank you to my Froggy Friends who link to me from their sites as a recommended supplier, it genuinely helps and I appreciate it.

The evolution of Frog & Pencil’s website.

HIGHLIGHT 2: HELLO HIPPO COMMISSION

My first ever commission pinged into my inbox a few days after I launched. I still remember vividly jumping up and down in the lounge, exhilarated that someone wanted MY designs (and the fact that the contact form worked on the site)! It was a gem of a commission and right up my street. This couple were looking for a sweet way to announce their first pregnancy to friends and family and thought that a Frog & Pencil card featuring a Hippo Family would be a great way to do it. I loved creating this cute design and super proud that it was my first real commission. Baby was due in August, so congratulations on your new bundle and I hope you’re all enjoying family life.

HIGHLIGHT 3: ABI & ROB

Another jump around the lounge and do a hoppy dance moment was inspired by the brilliant Abi & Rob. I met these two at A Most Curious Wedding Fair and they wanted me to create all their wedding stationery. Now, I can’t say too much at the moment as I’m still working on this commission…I promise you though, it’s going to be a cracker!

This is such a highlight for me not only because they’re my first wedding invite couple but more so in that these guys really understand what Frog & Pencil is about. This shows that there are people out there who want more quirky and personal choices, there is a place for Frog & Pencil.

I’ve thoroughly enjoyed getting to know these guys. What I really like about Abi & Rob is that they truly want to support small local businesses where they can when it comes to their big day and I praise that. It’s been a pleasure creating their wedding stationery and I can’t wait to show off their final invitation, it’s a beaut! For now you’ll have to make do with their awesome Save the Date.

Abi & Rob’s Wedding Save our Date

HIGHLIGHT 4: MEXICANA MADNESS

I simply cannot write a highlights post without mentioning the ‘phabulous’ collaboration I was a part of back in June. The Mexicana inspired photo shoot was such a wonderful day where I met awesome people and I’m thrilled that friendships have grown from it. I learnt a lot on that shoot, it was a real eye opener.

It was a brilliant experience to work with like-minded suppliers who have embraced the Frog & Pencil vibe. I can still remember this bundle of energy (Bigphatphotos Janie) coming towards me at the Wensum Valley Wedding Fair exclaiming how she’d seen my work online and thought I’d be perfect for this idea of hers. From that little meeting, Diego & Frida were born.

I’m all for encouraging collaborations between suppliers. It’s a fantastic way for work to develop, to push traditions and to make ace contacts in the industry. I’m always pointing couples in the direction of these guys. I know they produce creative and amazing work and most importantly, you can trust them to deliver on your special day. I look forward to more bonkers photo shoots in the future.

Mexicana Photo shoot – image credit:Bigphatphotos

HIGHLIGHT 5: THE INDUSTRY

This ties in nicely with the collaboration highlight. I wrote in my last post how I’ve been pleasantly surprised with the Wedding Industry and how accepting it has been. I never expected to know so many wonderful local businesses after a year, the networking is starting to flourish. I honestly feel like a part of the gang and not such a newbie anymore and that means so much to me; I feel accepted. We simply didn’t know how Frog & Pencil would be perceived in the industry, it was a huge grey area but we’ve been welcomed, supported and encouraged. It feels amazing to know that in Norfolk there’s a change in the air, it’s not all about tradition.

Celebrating with Buns of Fun and Lou Lou Loves – Hire and Styling.

HIGHLIGHT 6: OXNEAD WEDDING SHOW

I believe that exhibiting at Oxnead was a turning point for Frog & Pencil. It may have been the fact that we had some experience under our belts, or that we’d evaluated and made a new plan or that we had a whole new wedding fair set up but somewhere in that beautiful venue I found a new confidence. Perhaps it’s a combination of all the above and starting to feel accepted but I came away from that show buzzing and super positive about the future. Off the back of it I’ve had enquiries, a wedding invitation commission (to be unveiled soon!) and a handful of bridesmaid card orders. From this point, it started to feel like we’d landed on the right lily pad.

Frog & Pencil’s stall at the Oxnead Wedding Show is ready to go!

HIGHLIGHT 7: EDP BRIDE WEDDING AWARDS

Holy guacamole, what a year! And the ‘water lily’ on the top was discovering that I’d made it as a finalist in the EDP Bride Wedding Awards. I was over the moon to be in this position and the pride that I felt was overwhelming. A finalist for Best Wedding Stationery Provider isn’t too shabby after being in the business just under a year. I might not have come home with an award but I am very honoured to have even been considered. And just think, I almost chickened out…it’s amazing what you can achieve when you believe and love what you do.

Frog & Pencil celebrating at the EDP Bride Wedding Awards. Finalist for Best Wedding Stationery Provider.

HIGHLIGHT 8: SIMPLY BELIEVE

When I think back over the last 365 or so days of living and breathing Frog & Pencil, the main thing that strikes me is how I’ve evolved. I studied Illustration at University and after three pretty awful years I came away not knowing my style, who I was as an artist and I didn’t want anything to do with it. I can safely say, it left me at an all time low. I don’t know how I managed to graduate and I still get a sinking feeling in the pit of my stomach when I walk past the Art School…and I left six years ago.

Today, I’ve fallen in love with what I do. I’m passionate about what I create and I believe in what I do. I believe in me. It’s taken a while, I’m almost 33 but I’m so lucky to have found my inner Frog. I’m growing in confidence every day and I can see it evolve in my work. I feel privileged and I’m delighted that I can create work that makes people smile. How could that not be a highlight!?!

Simply believe.

This year has been wonderful and after a week of being poorly/injured, tonight we’re finally going to celebrate this milestone.

Wishing you all a great weekend and I’ll be posting more Frog & Pencil goodness in the coming week.

‘Til then lovelies, chin chin!

Cx