I Pledge To Shop Small, Will You?

Hey guys.

Being away having a little time off has put my blog schedule out of whack but it’s a Thursday and I’d like to chat about something that I’m actually starting to get quite passionate about.

Christmas is just around the corner, so I’m pledging to shop small this year and I’m asking you to also consider it; let me tell you why. Having recently opened my Etsy shop and having barely dipped my toe into the retail market ocean, this is what shopping small means to me. When I see that order e-mail in my inbox the pure joy of it lights up my day and warms my soul. It’s also the cause of many a happy dance. Even the smallest purchase, like a card, means the world to me.

That card, on average costs £2.50 and that to me is fruit for the week. Or perhaps, it’s a ‘pat on the back’ coffee from my favourite indie cafe. Last week, I was able to treat Lewie to lunch and that hasn’t happened for a very long time. It was a simple meal of a toastie and a hot chocolate but I felt amazing and proud that I could do that for him.

These purchases fuel small businesses dreams, and your support helps them to feed their families, pay their bills and most of all it means they can keep making and creating.

Now, I’m not an idiot and I know that people want to get as much as they can for their money, especially at this time of year. I too buy from high street suppliers and from the likes of Amazon simply because it’s cheaper and convenient. You choose where you spend your hard-earned money and all I’m asking is that this year you support some small, independent businesses too. That could result in buying a handful of illustrated cards for your nearest and dearest or deciding to purchase one gift this year from a maker. Put your money back into the local economy and buy your turkey from your favourite butcher down the road or whilst out christmas shopping, stop by an independent cafe for lunch and coffee to recharge instead.

Small businesses can’t compete with the conglomerates but by shopping small and rather than getting something machine-made, you’ll be buying a product that has been handmade with love, passion, time and born from years of experience. There is an abundance of places that’s full of amazing people online. Sites that spring to mind are Etsy, Folksy, Ohh Deer and Not On The High Street but stop by the indie stores in your towns and cities too, you might find some unexpected beautiful items. Norwich is full of them, especially around The Lanes and Jarrolds has a lovely card section that supports locals too. You could also hop over to a nearby Christmas Craft Fair, that’ll be full of indie makers.

Who knows, you might find a seller you adore and would buy from again for all sorts of occasions, not just Christmas. Support them further and share the love by liking their social media channels, like what they post and even share some posts too. Oh and don’t forget a review, they’re incredibly insightful and helpful.

It may take a little more time and effort but your support is truly worth it. Be the reason someone has a happy dance moment and fill their hearts with festive glee.

I’m taking the pledge to support small, who’s with me?

I pledge to shop small badge

Cx

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Yippeee, Business Cards!

Hello all!

I can’t quite believe that Christmas is this week!!! We’re almost ready for the festive season here at Frog & Pencil HQ but I wanted to squeeze in one last quick post before I settle down with some mulled wine and a mince pie.

Last week was rather exciting for me. Having met with a local printer, Eco Colour Print (who are brilliant by the way!), I now have my first batch of business cards and I’m over the moon with how they’ve turned out. Having these sitting on my table, ready to dish out to people in the new year, it’s feeling rather official…I’m a tad giddy.

Designing a business card isn’t as simple as it looks and my process certainly evolved. Originally, I had a fun and colourful idea which needed some tweaking and I liked the concept. However, taking a step back and really looking at my images, a niggling feeling was bothering me. I asked myself these two questions:

“What does this business card tell a potential client about me and what I do?”

“Does this say wedding?”

No, is the simple answer.

Back to the drawing board and this time it needed to be clearer, I had to consider my brand and also maintain some kind of cohesion with my blog and soon to be ready website.

So here you have it, the initial and revised versions. I’m truly pleased that I took the time to reconsider my choices and these are the type of questions I’ll need to keep asking for future designs. I’m delighted with the outcome; I believe it to be the best representation of my brand and they also give couples a glimpse into what I can provide.

As I say adieu, I wish you all merry little Christmas and I hope you have a happy and lovely festive season…now, where’s that mince pie?

Cx